These days, you need to do everything possible in your app design to provide the best customer experience, as the more user-friendly, functional, and easily navigable your interface is, the more attracted users will be to your app. Now, whenever we want to get the most out of application design, we need to pay immense attention to user interface (UI) and user experience design (UX). The importance of UX/UI design in developing mobile app design becomes critical today because when it is implemented efficiently, it will allow you to provide a great user experience and customer satisfaction, which can lead to a higher number of users.
“People ignore design that ignores people.” — Frank Chimero
What Does UX/UI Entail?
First and foremost, in your application design, you need to think about your users, identify their needs, and build your app around these insights. Before jumping into the importance of UX/UI design, let’s take a closer look at each one independently.
User Experience (UX) Design
As the name suggests, it’s the experience users have when interacting with your services and products. Its purpose is to provide the highest level of customer satisfaction by making better user experience better. UX puts users first while building the foundation for any application. It primarily concentrates on wireframing a mobile app design and effectively placing all of its elements and components to provide the user flow.
User Interface (UI) Design
UI is about the look and appearance of your application. This process improves the interactivity of the mobile application design. All the colors, fonts, buttons, videos, photos that you notice in the app design are the UI. A UI designer aims to make the interaction between a device and a user as intuitive as possible by using visual components, icons, responsive app design, and information architecture.
The Importance of UX/UI Design in Applications
Any business wants to increase conversion rates and sales, build trust, and improve brand awareness, and all of that can be achievable through effective UX/UI design. It improves customer satisfaction and experience by considering customers’ needs and behaviors, which can lead to a higher number of users. UX/UI design helps you to get clients’ trust and encourage them to use your app.
Now, it’s time to understand how UX and UI are essential processes for your application design. Let’s dive into their benefits and features:
1. Help You Know Target Audience
Through UI/UX, you can target the right audience, which can help you understand your users’ wants to meet their expectations. Through understanding your users, you can convert them into returning clients, which can lead to increased sales. But before using these design processes, consider your users’ needs to show your customer that they were in your mind when building an app. When users see that you’ve put them first, they will be more likely to trust and opt for your services. In mobile application design, you need to grab your audience’s attention and make sure that people spend enough time at your app. You need to create the first impression to promote people returning to your app; and you can achieve these results through UI/UX design.
2. Improve Customer Satisfaction
Your clients will enjoy your content and simple navigation thanks to a good design. And those who like your app and found it useful and functional will definitely share their thoughts with friends. So, you’ll not only have satisfied customers but also, more traffic and more leads. Good design and good experience will make customers become your loyal clients who will regularly return to your app, boosting your return on investment (ROI). Through information architecture, you can prioritize content that is much more important than others. Designers plan out each page of an app so that the user may quickly find whatever they want. UX designers provide a flow that makes it easy for consumers to switch between pages. They decide the correct and proper organization and flow. And UI designers can use specific colors, fonts, font sizes, and visuals to create a hierarchy so that users will first look at the content that’s the most important one.
Better UI can increase conversion rates by 200 percent, while better UX design can increase them by 400 percent.
3. Boost Brand Awareness
Happy clients are the best success indicators of any business, as they motivate and inspire you to continue improving your products and services. Your clients are honest, and they love to share their opinions and suggestions which you can apply to enhance your application. Through having satisfied clients, you build relationships with them and establish credibility and trust. As a result, you increase your brand awareness and grow your business. Your mobile app will rise to the top of the charts thanks to customer ratings and reviews. Having your app appear in the top rankings of any category can increase its exposure.
Digi-Tip: Ask your clients to leave reviews and feedback, so you’ll know what to improve and can get even more leads who will trust your brand.
4. Manage Time Better and Increase Traffic
With efficient UX/UI design, your product won’t require frequent updates, saving you money and effort that would otherwise be spent on an update. Upgrading will take time and financial effort, and your company will suffer losses as a result of this. Users are more likely to stick around if the UI/UX is nice.
When people use your app, a great interface ensures that they have access to a steady stream of useful content. As more people get interested in your app, the more traffic you get. This increases conversion rates, allowing you to expand your business.
Digi-Tip: Ensure to use colors that are related to your brand and don’t overuse too many colors as they make the visual appeal of your app suffer.
As a result, UI/UX design is solely beneficial to your company. Let’s take a look at a simple scenario. Assume you walk into a jewelry store that doesn’t have designated entry and exit doors, and it’s not clear where you should go to find silver necklaces. Then, someone helps you enter the store where you notice that nothing is properly placed inside — it lacks any type of enticing interior design, and its colors are dark gray and black, which are completely unrelated to the brand. You will most likely not want to buy anything or return after this poor experience. While you would absolutely shop there if you could easily navigate where everything was placed, find the entry and exit doors, the store’s colors were appealing and mood-elevating and the products were of high quality. This is how important experience and interface are for building relationships between your company and customers.
Whenever you want to build an app that is interactive and navigable, you can opt for our skillful and experienced Digilite specialists to meet your customer’s needs and wants. Get in touch with us today!