Small Business Guide to Chatbots & Facebook Messenger Marketing

Tereza

A chatbot is an artificial intelligence software that can generate a conversation with a user in natural language through messaging applications, websites, mobile apps, etc. In other words, chatbots give customers of any-size business critical answers to pressing questions quickly.

What chatbots can do?

– Boost your average order value.
– Accelerate the buyer’s journey.
– Decrease your customer service costs.
– Keep your response rate high.

Let’s jump in and learn more about this tool.

What’s a Facebook Messenger Bot?

Facebook Messenger chatbots are used on Facebook’s messaging platform – Messenger. It’s generally the most popular platform for chatbots for two key reasons:

  • Facebook Messenger has over a billion users (2nd in the world after Facebook-owned WhatsApp).
  • Facebook Messenger has a developer API that gives an opportunity for businesses to do automated messaging.

This kind of chat tools let you interact with your customers 24/7, ensuring the information they need is always at their fingertips.

What Can a Small Business Use Facebook Messenger Bots For?

Here are 2 things to highlight:

1. Digital Marketing: Driving More Sales

21 percent of users see chatbots as the easiest way to contact a business. In fact, 15 percent of consumers have already engaged with a business’s chatbot, and 95 percent feel that bots will play a critical role in customer service moving forward.

Moreover, 40 percent don’t even care that a person might not be behind the chat. As long as they get the information they need, they’re satisfied.

2. Customer Service: Solving Issues

One key and essential use case for bots is offering prompt answers to common questions.

Think of it as an interactive FAQ website page. Instead of having to scroll to find the necessary information or head to a website and do a search, the customer can instantly retrieve an answer. However, chatbots aren’t just beneficial for small businesses, customers prefer them, as well.

Are you ready to start using this great tool? Then keep reading.

Who Will Build Your Bots?

One of the most complicated parts about chatbots is figuring out who is going to build it.

You need quality content in your bot if you want it to be productive, so getting the right mind behind the design is essential.

If your team is doing your copywriting, email marketing, online ads, or social media marketing, they could be ideal for creating a chatbot. If not you can hire a digital marketing agency to make it for you.

Nowaday’s chatbot tools are very user-friendly. You don’t need a degree in programming or even how to write code to get started. For instance, ManyChat lets you create a Facebook Messenger bot for marketing, sales, and support. It’s easy and free. Here is a quick guide on how to use the new ManyChat Flow Builder, including features and insights on how to utilize them.

How to use ManyChat Flow Builder? 

What you need is engaging, useful, and relevant content, ensuring people can get quick answers that are presented in a way that draws them into the conversation. Actually, a chatbot is a marketing tool, which is why copywriters, marketers, and advertisers make the ideal chat marketer.

Facebook Ads

Besides using traditional ads to lead users to your website, try to create click-to-Messenger ads instead. When a user clicks your ad, it starts a Messenger conversation, so you can capture their contact information while they get the necessary information about your product or service using one of the most engaging platforms around.

The Final Note

Ultimately, Facebook Messenger chatbots are powerful marketing and customer service tools. By embracing chatbots, you are using a communication channel that customers prefer and enjoy.

More Resources:
9 Facebook Updates You Need to Know for 2019
Build Your Brand Around a Facebook Group
5 Secrets to Improve Your Facebook Ads

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