BrandLens
BrandLens is an innovative video platform that allows organizations to easily collect and co-create user-generated content (UGC) with their audiences. Designed for brands, agencies, and institutions, it enables users to create engaging video experiences without any apps or editing skills. Participants simply scan a link or QR code, follow on-screen instructions, and submit branded videos via a browser-based interface. From customer testimonials to social media challenges, BrandLens helps brands unlock the full potential of UGC, making high-quality video content creation quick, simple, and scalable.
BrandLens approached Digilite to enhance their digital presence and expand their reach. With our expertise in website development, SEO, email newsletters, and social media, we helped create a high-performing website, optimized for search engines, and developed targeted campaigns to boost engagement. Our comprehensive approach ensures BrandLens can effectively connect with their audience and grow their platform.
Web Development
BrandLens was built as a custom website using Elementor, where we encountered several exciting design challenges. One of the main hurdles was creating dynamic blog cards that could handle different types of content while keeping the design clean and consistent. We also faced challenges with the slides, particularly when each slide needed to display a unique image or video. The most complex aspect was the timeline structure, where every point required custom content to be shown, including images or videos.
To address these challenges, we developed custom Elementor widgets, which provided the necessary flexibility and functionality to meet BrandLens' specific needs. These widgets were designed to be reusable, so they can be applied to future projects as well, providing scalability for upcoming developments.
The end result is a visually engaging and highly functional website that aligns with BrandLens’ innovative approach, offering an intuitive and seamless experience for users while showcasing their unique platform.
Search Engine Optimization
BrandLens presented a unique challenge for SEO due to the distinct nature of their product. The specialized technology they offer made it difficult to find relevant, high-volume keywords that accurately captured the product's essence and its value to potential customers. As the market for user-generated content tools is highly niche, targeting the right keywords required deep research and a strategic approach to uncover terms that would drive traffic and conversions.
Additionally, to create valuable and relevant content for the website, we needed to fully understand BrandLens’ product, its features, and its specifications. This involved in-depth discussions with the team, analyzing the platform’s capabilities, and understanding how it benefits users. By gaining this deep product knowledge, we were able to craft detailed, informative content that not only improved search engine rankings but also educated users on how BrandLens can address their specific needs, adding value to both the site’s SEO and user engagement.
Email Marketing & Social Media
One of the main challenges we faced with BrandLens' email marketing was creating interactive and engaging newsletters that would capture the attention of their audience. To solve this, we designed newsletters that were visually rich and content-driven, focusing on high-impact imagery and clear calls to action. Another challenge was keeping the content valuable as well as up-to-date, especially given how quickly the industry evolves. Despite this, we successfully managed to increase both the open rates and click-through rates in a short period of time, delivering content that resonated with the audience and drove engagement.
For social media, the challenge was creating content that was both engaging and relatable. We focused on crafting interactive posts that incorporated memes, trending topics, and relevant industry content to capture the audience's attention and boost engagement.
