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Aroma Country

Aroma Country is an artisanal candle and home fragrance brand offering a sophisticated array of hand-poured candles, reed diffusers, and scent-inspired lifestyle accessories. With a dedication to high-quality ingredients, elegant packaging, and immersive storytelling, Aroma Country crafts an inviting sensory experience rooted in craftsmanship and warmth. As they expanded their brand presence across the United States, Aroma Country recognized the need for a polished digital presence—a beautifully designed, high-performing website, complete with an engaging shop where customers could easily explore, learn about, and purchase their signature products.

Their request? A refined, modern web presence that reflects the aesthetic luxury and brand personality they’ve honed offline. Key requirements included a minimal yet artistic design, high-resolution imagery, smooth navigation, and an intuitive, secure e-commerce experience. Above all, they wanted the website to mirror the brand’s tactile experience online: sensory-rich but seamless, stylish yet accessible.

Laptop displaying Aroma Country's homepage featuring a row of diffuser oils with floral scents.

Web Development

Leveraging Shopify’s design framework and customization capabilities, Digilite crafted a clean, visually appealing layout with a balanced white space that allowed Aroma Country’s product imagery and branding to breathe. We curated foundational color palettes and refined typography to match the brand’s signature look: muted neutrals with subtle accent tones that tie into candle wax and botanical themes. High-resolution hero banners and lifestyle photography anchors the homepage, with on-hover candlestick animations thoughtfully woven into product grids to enrich visual engagement.

We implemented a streamlined, distraction-free checkout flow, utilizing Shopify’s secure payment gateway and ensuring fast loading times throughout the store. Special features such as scent profile filters (e.g., Floral, Woody, Fresh) and a modular “Build‑Your‑Bundle” tool were introduced to empower customers to personalize their shopping experience.

Smartphone displaying the Aroma Country

Shopify Integration & Launch

We selected Shopify as the robust back-end engine to power Aroma Country’s online store due to its scalable infrastructure and seamless inventory management suited to their growing wholesale and direct-to-consumer needs. With custom liquid templates, we integrated individualized product pages featuring scent notes, burn times, and immersive lifestyle visuals. The responsive storefront ensures a cohesive experience across desktop and mobile devices, preserving both performance and aesthetics.

Our development process included rigorous testing, cross-browser compatibility, mobile UX checks, and performance optimizations to guarantee swift loading and consistent brand presentation. Following a soft-launch period and stakeholder reviews, we executed the final go-live. Aroma Country now boasts a refined, shop‑centric website that not only showcases their products elegantly but also provides a secure, user-friendly e‑commerce journey, precisely what they requested.

Aroma Country promotional banner showcasing a 20% off sitewide sale on diffuser oils with code
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