Eighty two percent of shoppers say they consult their phones on purchases they are about to make in a store.
Mobile shopping is obviously changing the way that consumers used to interact with stores, no matter big or small.
There is no difficulty for smartphone users to reach to literally anything in every “I want to buy”, “I want to know” micro-moment. Therefore with all the innovation that happens to the mobile experience makes it harder and harder for brands to follow and keep things up. Nevertheless, there is really tremendous opportunity for brands in these on the go micro-moments.
Luckily for you, Google has recently compiled a report that reveals five key factors that connect consumers with online stores and shops.
- The “front door to the store” is vital
There is no secret that nowadays the consumer’s shopping journey starts on their mobile phones and ends in the store.
Target recently noted that three-quarters of its guests begin their shopping on mobile devices, while one-third of guests who engage in such a search eventually make a trip to the store to complete their purchase. Meanwhile, Sprint noted that one in four people who look up their mobile search ads also end up at a store. This could be key when it comes to introducing a new shopping experience, getting consumers comfortable with what’s offered before they make the journey.
- Local information goes a long way
Consumers are hungrier than ever for local info.
A lot of consumers prefer a local shopping experience compared to buying something from a national shop, as “near me” searches have increased nearly two and a half times year-over-year.
- If an item is in stock, consumers will go and get it.
Ads that show local inventory lead shoppers into stores. One in four shoppers say that they definitely avoid to go to the store if they are unsure whether the item that they are looking for is available in the stock or not. When brands have mobile apps/sites and display that the item is in stock or no, they’ve already scored the game.
- Smartphones are the new in-store research advisor.
Instead of searching for the products in-store, consumers reach their pocket phones to make sure whether the stated information is right or no.
Amazingly, nearly one in four shoppers say they have changed their minds while in a checkout line after looking up details on a smartphone.
- Omni-channel shoppers spend more.
According to MasterCard, customers who shop both online and off with a specific retailer buy 250% more on average.
In a nutshell, no matter you are a global brand or a local shop, mobile is rapidly changing your consumers’ behavior in and out of the store. YES, it is really essential to be on mobile. But it’s more important to have an attractive, a user-friendly, easy to navigate experience that will connect your shoppers with your shop and will encourage them to come back again and again.
Need the right assistance to implement all these tactics in your store? Meet Digilite’s team, we’d be pretty happy to hear your plans.
OVER TO YOU
What other tactics have you used that have increased your store’s effectiveness?